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About Us:

LastaShop is an online fashion boutique. Our mission is to discover the best in Icelandic, Nordic, and emerging design talent and share it with the world. We carefully select the best brands and designers to partner with, offering a curated assortment of unique products, many exclusive to LastaShop. 
LastaShop enables fresh, new, talented designers the opportunity to bring their lines to life.  We work closely with designers throughout the design process, from concept through production. We allow designers to focus on their creative strengths while taking care of production and fulfillment. We empower and launch brands, connecting both established and new brands with a new audience and new customers. We are based in Los Angeles, where all of our main production is completed.
We love to share our great design discoveries with the world, giving fashion lovers the chance to shop exclusive, innovative designs only available on our site. 
Who We Are:
We are a team of fashion lovers, globetrotters, artists, and adventurers. We are multi-coastal, and are constantly in search of the next best discovery around the bend. We are led by the creative minds of the Olafssons: Helga, Kristjan, and Katrin- the teamwork of a music industry vet, co-founder of Icelandic Glacial, and internationally published photographer, all inspired by Reykjavik's groundbreaking fashion scene.
Who You Are:
People are always asking where you got that piece!
A Lasta woman is confident, bold, and experimental. She has a strong sense of personal style, and isn't afraid to try something new.