A/W 2015 Trend Report

Now that Fashion Weeks across the world have come and gone, we’ve been exploring the latest collections on the runway and were very excited to see what new trends and style directions emerged this season. And we were even more excited to see many of these trends reflected in more than just one of our […]

-Back to Black-

— Just because it’s Summer doesn’t mean that all black isn’t still a foolproof choice for the ultimate in chicness! For those of us who open our closets and don’t see much else other than black, higher temperatures and an ever-present sun don’t mean we’ll have to change our stride with the seasons! And for […]

-Midnight Sun-

We’ve been on the edge of our seats for almost a year now waiting for the return of Secret Solstice Festival! Next week, from the 19th-21st, 72 hours of sun at Laugardalur in Reykjavik!  72 hours beneath the ever present Icelandic sunshine at Secret Solstice is truly an experience like no other. From the extensive […]

Summer Trends. Pt.2

It may seem completely far-fetched, the idea that we can predict how people will be dressing based on more than just a change in temperature and the forces of nature. That these predictions don’t come from developments on previous trends or omnipresent themes within a past season, or that we would be able to pick […]

Spring Hair!

By Kristjana G.Kristjánsson  I am VERY lucky when it comes to my hair. Good genes gave me healthy locks that can take on any style and look good air-dried. Only once have I cut my hair short and I vowed never to do so again – not until “I was over 30 – because older […]

Festival Fashion

Its that time of year again, that magical time after the cold and dark of Winter, when the sun begins to show it’s face once again and bless us with the warmth of it’s presence! With sunshine and warmer days ahead, we are drawn outside into nature to live, to shed our layers and embrace […]