We’re proud to announce the arrival of Kali’s newest collection! From uniquely printed sweaters to form-fitting bodysuits and midriff revealing tops, a peek-a-boo-perfect amount of skin keeps it all sophisticated and fresh. KALI: fashion icon, designer, and lead singer for Icelandic Pop band Steed Lord, brings us her second collection that consists of some sporty […]


Reykjavik Fashion Festival is dedicated to showcasing the collections of upcoming Icelandic fashion designers, and is the biggest fashion event of the year. RFF will be held from March 27-30, 2014 and we are excited to attend and take a look at the latest trends from Iceland’s freshest designers. Some of our favorite looks from […]

PICK OF THE DAY: KALI Natalia Catsu..

Who says jumpsuits are so 1994?  Believe it or not, jumpsuits have become the latest trend for easy transitioning from day to night and have become the staple design for subtle sexiness. Jumpsuits are as versatile as they are comfortable. KALI astonishes us again with her powerful individuality and style.  The slinky soft halter front […]

Trend Report: Crazy Prints

We love us some great prints here at LastaShop- and it seems like the fashion elite are on to us! Now, a great cut and beautiful fabric in a solid is good and all, but an amazing print is can be a jaw-dropping showstopper! We’re in love with all of the prints walking down the […]

Events: Midnight Sun Music Festival..

We can’t wait for this summer’s Secret Solstice Festival- 72 hours of straight sunshine and music! Just named by the examiner as the most unique music festival of the year, Reykjavik will be welcoming many new music fans to Iceland with a festival that will be hosting over 100 acts. Check out what else is saying […]

Pick of the Day: the Apollo Pant

Don’t get us wrong- we love a great legging- but these ponte-knit pants are both refined and stretchy. Diamond-shaped pieces of fabric are pieced together for a flattering bias-cut leg line, and a higher waist keeps everything in place. The double-knit ponte has a nice medium thickness with structure, providing enough coverage to avoid VPL. […]

Pick of the Day: the Luciana

How to dress up a simple, boxy t-shirt body? Dip it in neon rainbows and geometric shapes! E-Label has dressed up the humble T, crafting it out of natural silk and printed with an exclusively designed graphic by an Icelandic artist- creating one of our most versatile pieces. It is the perfect length to be worn […]

Trend Alert: Kimonos

What do Iceland and Japan have in common? Besides being island nations? The kimono! Cool girls from both rocks know how to pull off a kimono. We’re seeing kimonos everywhere now- and for good reason. Kimonos add effortless cool points to any outfit.  A long, flowing, robe-style cardi brings immediate drama to your look- choose […]