A/W 2015 Trend Report

Now that Fashion Weeks across the world have come and gone, we’ve been exploring the latest collections on the runway and were very excited to see what new trends and style directions emerged this season. And we were even more excited to see many of these trends reflected in more than just one of our […]

Hello Helicopter!

Icelandic fashion designer Helga Lilja Magnúsdóttir is the founder and creative voice behind Helicopter, a contemporary boutique High Street fashion label. The foundations of which are centered in comfort, simple and flattering silhouettes, as well as beautiful textile treatments and designs fueled by a wide range of intriguing sources of inspiration. From the unparalleled beauty […]

Mother’s Day

Mother’s Day is fast approaching, and we have some last minute ideas for a something lovely to let your Mum know just how lovely you think she is! We celebrate Mother’s Day on the second Sunday of May, and here in the US, there is no real ‘one way’ to celebrate. Some choose breakfast in […]

We love you, Mother Earth

In honour of our Mother Earth following Earth Day on April 22nd, Lasta explores the connection between the multifaceted beauty and visuals of Icelandic nature, and the influence and place it has within design and the collective Icelandic creative tapestry. From flowing Lava fields and rich volcanic soil, to the captivating glaciers and ice flows, […]

Reykjavik Fashion Festival- Day 2. Part 1

Opening day two of Reykjavik Fashion Festival was Another Creation, a newcomer to the Icelandic Fashion world, bringing groundbreaking innovation and a new level of progressive creativity to their inspiring and dynamic collection.  This conceptual collection, the brainchild of head designer Yr Thrastardóttir,  is a standout for more reasons than one. The most exciting of […]