Hello Helicopter!

Icelandic fashion designer Helga Lilja Magnúsdóttir is the founder and creative voice behind Helicopter, a contemporary boutique High Street fashion label. The foundations of which are centered in comfort, simple and flattering silhouettes, as well as beautiful textile treatments and designs fueled by a wide range of intriguing sources of inspiration. From the unparalleled beauty […]

Summer Trends at Lasta

Trend report part 1… Mid-May and temperatures are rising! It may not *quite* be Summer just yet but we’re certainly feeling it’s fast approach. Whether you’re seeing the sunset as the warm LA Spring turns into an even warmer Summer, or watching it slowly never set in Iceland, there is no doubt that Summer will […]

We love you, Mother Earth

In honour of our Mother Earth following Earth Day on April 22nd, Lasta explores the connection between the multifaceted beauty and visuals of Icelandic nature, and the influence and place it has within design and the collective Icelandic creative tapestry. From flowing Lava fields and rich volcanic soil, to the captivating glaciers and ice flows, […]

Reykjavik Fashion Festival- Day 2. Part 1

Opening day two of Reykjavik Fashion Festival was Another Creation, a newcomer to the Icelandic Fashion world, bringing groundbreaking innovation and a new level of progressive creativity to their inspiring and dynamic collection.  This conceptual collection, the brainchild of head designer Yr Thrastardóttir,  is a standout for more reasons than one. The most exciting of […]