Hello Helicopter!

Icelandic fashion designer Helga Lilja Magnúsdóttir is the founder and creative voice behind Helicopter, a contemporary boutique High Street fashion label. The foundations of which are centered in comfort, simple and flattering silhouettes, as well as beautiful textile treatments and designs fueled by a wide range of intriguing sources of inspiration. From the unparalleled beauty […]

4 Icelandic Fashion Brands You Should Really Be Wearing

At Lastashop we pride ourselves on sourcing the best Icelandic fashion brands out there. The country’s fashion designers have been making waves over the last few years, with talk in the press of how they used creativity to brave the financial downturn while empowering women. And Lady Gaga even promoted here ARTPOP album in New […]

Quirky Cool New Styles from Helicopter

Helicopter’s newest collection has just arrived from Iceland, and can’t wait to share! Full of bright yellows and lime greens, these pieces will shake up the rest of your wardrobe. Helicopter, one of Iceland’s most popular high-street brands, is known for its flattering and comfortable cuts. The shapes are familiar, but the look is anything […]