Summer Festival Fashion

-FESTIVAL FASHION- Its that time again! Summer has arrived and with the warm breezes and sunshine filled days comes one of our most favorite times of year; Festival Season!  ***** There are many, many things to love about Summer in general; the rising temperatures, nature thriving, and of course the wonderful optimism and happiness that […]

A/W 2015 Trend Report

Now that Fashion Weeks across the world have come and gone, we’ve been exploring the latest collections on the runway and were very excited to see what new trends and style directions emerged this season. And we were even more excited to see many of these trends reflected in more than just one of our […]

Music as muse

-Fashion x Music- —- Most of us are familiar with the television program “The Voice”; its been airing for over 4 years in the United States and has gained popularity across the world. Four different judges select their teams and the singers compete for the chance at winning a recording contract and a monetary prize. “The Voice” […]

Happiness Is…

Happy, happy Iceland! Ice fields, volcanic eruptions, lava flows and whole months of the year filled with complete darkness. With all of these elements making up the the island nation that is Iceland, you wouldn’t think it’s inhabitants would be particularly happy, but Iceland consistently ranks within the top 10 of the happiest countries in […]

Summer Trends. Pt.2

It may seem completely far-fetched, the idea that we can predict how people will be dressing based on more than just a change in temperature and the forces of nature. That these predictions don’t come from developments on previous trends or omnipresent themes within a past season, or that we would be able to pick […]

We love you, Mother Earth

In honour of our Mother Earth following Earth Day on April 22nd, Lasta explores the connection between the multifaceted beauty and visuals of Icelandic nature, and the influence and place it has within design and the collective Icelandic creative tapestry. From flowing Lava fields and rich volcanic soil, to the captivating glaciers and ice flows, […]

ANNOUNCING: The Lastashop Showroom

We’re open and ready to welcome you! The Lastashop showroom is now open to the public in sunny Los Angeles! We stock our shelves with the best Icelandic designers, giving them a window to the world. The majority of our brands are unavailable outside of Iceland, and we strive to grow global brand recognition for these […]

Secret Solstice Street Style Trendspotter

Whew! We’ve finally recovered from Secret Solstice! Partying under the summer solstice “sun“ for 72 hours straight was an epic event, and not for the weak. The days were shrouded in a cool mist, perfect for all-day-all-night concert-going. And the festival fashion force was out in full effect. Our roving photographer caught snaps of the […]


Reykjavik Fashion Festival is dedicated to showcasing the collections of upcoming Icelandic fashion designers, and is the biggest fashion event of the year. RFF will be held from March 27-30, 2014 and we are excited to attend and take a look at the latest trends from Iceland’s freshest designers. Some of our favorite looks from […]