Summer Festival Fashion

-FESTIVAL FASHION- Its that time again! Summer has arrived and with the warm breezes and sunshine filled days comes one of our most favorite times of year; Festival Season!  ***** There are many, many things to love about Summer in general; the rising temperatures, nature thriving, and of course the wonderful optimism and happiness that […]

A/W 2015 Trend Report

Now that Fashion Weeks across the world have come and gone, we’ve been exploring the latest collections on the runway and were very excited to see what new trends and style directions emerged this season. And we were even more excited to see many of these trends reflected in more than just one of our […]

Music as muse

-Fashion x Music- —- Most of us are familiar with the television program “The Voice”; its been airing for over 4 years in the United States and has gained popularity across the world. Four different judges select their teams and the singers compete for the chance at winning a recording contract and a monetary prize. “The Voice” […]

-Back to Black-

— Just because it’s Summer doesn’t mean that all black isn’t still a foolproof choice for the ultimate in chicness! For those of us who open our closets and don’t see much else other than black, higher temperatures and an ever-present sun don’t mean we’ll have to change our stride with the seasons! And for […]

-Midnight Sun-

We’ve been on the edge of our seats for almost a year now waiting for the return of Secret Solstice Festival! Next week, from the 19th-21st, 72 hours of sun at Laugardalur in Reykjavik!  72 hours beneath the ever present Icelandic sunshine at Secret Solstice is truly an experience like no other. From the extensive […]

Hello Helicopter!

Icelandic fashion designer Helga Lilja Magnúsdóttir is the founder and creative voice behind Helicopter, a contemporary boutique High Street fashion label. The foundations of which are centered in comfort, simple and flattering silhouettes, as well as beautiful textile treatments and designs fueled by a wide range of intriguing sources of inspiration. From the unparalleled beauty […]

Summer Trends. Pt.2

It may seem completely far-fetched, the idea that we can predict how people will be dressing based on more than just a change in temperature and the forces of nature. That these predictions don’t come from developments on previous trends or omnipresent themes within a past season, or that we would be able to pick […]

Mother’s Day

Mother’s Day is fast approaching, and we have some last minute ideas for a something lovely to let your Mum know just how lovely you think she is! We celebrate Mother’s Day on the second Sunday of May, and here in the US, there is no real ‘one way’ to celebrate. Some choose breakfast in […]

We love you, Mother Earth

In honour of our Mother Earth following Earth Day on April 22nd, Lasta explores the connection between the multifaceted beauty and visuals of Icelandic nature, and the influence and place it has within design and the collective Icelandic creative tapestry. From flowing Lava fields and rich volcanic soil, to the captivating glaciers and ice flows, […]

Reykjavik Fashion Festival- Day 2. Part 1

Opening day two of Reykjavik Fashion Festival was Another Creation, a newcomer to the Icelandic Fashion world, bringing groundbreaking innovation and a new level of progressive creativity to their inspiring and dynamic collection.  This conceptual collection, the brainchild of head designer Yr Thrastardóttir,  is a standout for more reasons than one. The most exciting of […]

ANNOUNCING: The Lastashop Showroom

We’re open and ready to welcome you! The Lastashop showroom is now open to the public in sunny Los Angeles! We stock our shelves with the best Icelandic designers, giving them a window to the world. The majority of our brands are unavailable outside of Iceland, and we strive to grow global brand recognition for these […]

Wardrobe Crisis? 4 Outfit Ideas for Any Occasion

If you’re anything like us, picking outfits for certain occasions can be a nightmare! It’s even worse when you realize you’ve misplaced your favorite blazer, that LBD has mysteriously disappeared and those heels you loved so much just don’t seem right. You’re in need of some style help, so here are a few outfit ideas […]