Summer Trends at Lasta

Trend report part 1… Mid-May and temperatures are rising! It may not *quite* be Summer just yet but we’re certainly feeling it’s fast approach. Whether you’re seeing the sunset as the warm LA Spring turns into an even warmer Summer, or watching it slowly never set in Iceland, there is no doubt that Summer will […]

Lastashop’s POP UP in New York

LASTASHOP POPS UP IN NEW YORK Icelandic and Nordic Design Showcased in Nolita. Lastashop has its first freestanding pop up shop, bringing cool Icelandic and Nordic style to town.  “Icelandic fashion is experimental, cool, and just perfect for New York.,” said Helga Olafsson, CEO of Lasta. The pop-up will last for two weeks, and is sponsored […]


This past Thursday, Iceland celebrated the first day of summer (Sumardagurinn fyrsti). The day is an annual public holiday in Iceland, but it doesn’t really mean we will have good weather now. Looking back to the Old Norse calendar the Vikings divided the year into only two seasons, summer and winter. Since Lastashop’s mission is to […]