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Helga Lilja is the founder of Helicopter and the creative force behind its designs. In the relatively short time since the label's launch, Helicopter has established itself as one of the most cutting-edge, high-end streetwear design houses in Reykjavík.

Helicopter's mission is simple: to create upscale looks that combine comfort and wearability with individual style. The result is Helicopter's minimalist aesthetic. Drawing on the simplicity of basic shapes and color-combinations, Helicopter garments encourage their wearers to experiment with accessories and express their individuality through styling and layering--making Helicopter garments as unique as the women who wear them.

Through this ingenious simplicity, Helicopter is able to make its clothes truly one of a kind. As an added bonus, these garments are exceedingly versatile--you can dress them up and down in a flash--making the pieces perfect for both everyday and evening use.

Here at LastaShop, we are thrilled to bring you these fresh, youthful, and innovative Icelandic designs!